Opta (operating under Stats Perform since 2019) is the enterprise football data provider behind broadcast graphics, club analytics departments, and most public xG numbers. KiqIQ is not a competitor — it is the consumer-facing decision layer for individual bettors who cannot license a £100k Opta feed but want to apply the same statistical thinking to their bets.
Opta is the gold standard for football event data. Their tagging operation produces the raw inputs that every other platform — including the public xG figures KiqIQ references — ultimately depends on. KiqIQ does not produce its own event data and does not pretend to. Instead, it gives individual bettors the analytical workflow that Opta’s enterprise clients build internally: probability modelling, EV calculation, and bankroll staking. The two platforms address completely different markets.
| Feature | KiqIQ | Opta |
|---|---|---|
| Free public access — no enterprise contract required | ✓ | — |
| Poisson distribution model in browser | ✓ | — |
| 28 free betting calculators | ✓ | — |
| Bet tracker with ROI and P&L | ✓ | — |
| Expected Value framework | ✓ | — |
| Kelly criterion staking | ✓ | — |
| 93+ strategy and competition guides | ✓ | — |
| Consumer-friendly fixture pages | ✓ | — |
| Live event data tagged within minutes (broadcast SLA) | — | ✓ |
| 160+ event types per match (touches, pressures, carries, set-piece outcomes) | — | ✓ |
| Optical tracking — every player position 25 times per second | — | ✓ |
| Direct integration with broadcast graphics | — | ✓ |
| Official Premier League and FA partnership | — | ✓ |
| Custom enterprise data feeds and APIs | — | ✓ |
| Used by clubs, federations and broadcasters globally | — | ✓ |
Most public xG, xGA and player metrics that flow into KiqIQ's framework originate from Opta-tagged events — even when republished by FBref, Understat or fan sites. Opta is the underlying source for the data infrastructure that consumer platforms rely on. KiqIQ converts those numbers into match probabilities and betting decisions through the Poisson model and EV calculator, turning enterprise-grade signals into individual-bettor outputs.
Open Poisson Calculator →A Premier League club paying for the full Opta feed has data infrastructure that an individual cannot replicate. KiqIQ provides the analytical workflow that operates on the same statistical principles (xG, expected points, probability distributions) using publicly available data inputs — appropriate for the bettor who has neither a six-figure data contract nor a quant team.
Pre-Match Workflow Guide →KiqIQ does not compete with Opta on data depth — it provides the layer that Opta's broadcast and club clients build internally and that an individual bettor lacks: a calibrated probability model, an EV framework, and a Kelly staking calculator. Pull data from any public source (FBref, Understat, even bookmaker market consensus); KiqIQ converts it into a structured betting decision.
EV Framework Guide →Browser-based scoreline distribution model — the analytical engine that broadcast partners build internally with Opta data.
Kelly staking, EV, accumulator value, arbitrage detection — the decision toolkit consumer bettors need but Opta does not provide.
BTTS, Asian Handicap, correct score, player props, and 16 competition-specific betting frameworks. Opta sells data; KiqIQ teaches application.
The framework for deciding whether your probability beats the bookmaker's implied probability — built for individuals, not enterprises.
A repeatable 90-minute weekly routine for finding value across a fixture slate without enterprise data infrastructure.
Performance tracking with CLV, ROI by market, and leak identification — the personal-edge tooling sub-Opta-budget bettors need.
Opta exists to supply elite-quality event data to organisations that build their own analytics on top of it: clubs, broadcasters, federations, gambling operators. KiqIQ exists to give an individual bettor the decision framework that those organisations have internally — without requiring an enterprise contract, engineering team, or in-house quant.
Enterprise data feed. Sold to clubs, broadcasters, betting operators. Pricing reflects integration and SLA scope.
Public-facing data sites (FBref, Understat) republish summarised Opta-derived stats. Useful but not analysis-ready.
Decision layer for individual bettors. Converts public data into match probabilities and EV-graded bets.
Free to use — 28 calculators, 93+ guides, no registration required.
KiqIQ vs FootyGPT →
AI chat vs analytical decision layer
KiqIQ vs ChatGPT →
Football-specific intelligence vs generalist AI
KiqIQ vs ScoreAI →
KiqIQ's value-betting depth vs ScoreAI's match focus
KiqIQ vs FootyAI →
Calculator + glossary stack vs lightweight AI
KiqIQ vs AItipster →
Probabilities + tools vs tipster-style picks
KiqIQ vs Footinsights →
KiqIQ's methodology vs Footinsights' UI
