Press
Brand assets, founder bio, and key facts for journalists, bloggers, and partners covering KiqIQ.
One-line description
KiqIQ is an AI-powered football intelligence platform — calculators, strategy guides, and AI assistant for bettors, fantasy managers, and football fans.
50-word summary
KiqIQ provides the analytical decision layer for football bettors and fantasy managers: 28 free betting calculators, 90+ strategy guides, an AI assistant grounded in xG and Poisson modelling, and a bet tracker with closing line value. Free to use; subscription unlocks expanded AI queries and a daily value bet feed.
Key facts
| Founded | 2026 |
| Founder | David Findlay |
| Headquarters | United Kingdom (remote-first) |
| Domain | kiqiq.com |
| Free calculators | 28 (Poisson, Kelly, EV, AH, BTTS, more) |
| Free tools | 9 (Match Analysis, Simulator, Tactics Board, more) |
| Strategy guides | 93+ across markets, competitions, fundamentals |
| League hubs | 17 league + 7 tournament hubs |
| Languages supported | English (UK), English (US), Spanish |
| Pricing | Free tier · Starting XI £9.99/mo · Pro Scout £19.99/mo |
| Press contact | press@kiqiq.com |
What KiqIQ is
- An analytical decision layer for individual bettors and fantasy managers
- A free Poisson-based probability calculator with full xG-input transparency
- A 93+ guide library covering markets, competitions, and fundamentals
- An AI assistant that explains football and betting concepts in plain English
- A bet tracker with ROI, CLV, and segmentation
What KiqIQ is not
- A bookmaker or betting exchange — KiqIQ does not accept or settle bets, hold funds, or operate as a gambling operator
- A tipster service — no "today's top tips" or guaranteed-winner claims
- A black-box AI — every prediction is reproducible from documented inputs and rules (Poisson over xG)
- An affiliate site — KiqIQ has no bookmaker affiliate links and earns revenue solely from subscriptions
Brand assets
High-resolution logos, colour palette, typography. (Asset bundle download — Phase 2 launch.)
Colour palette
#0B1F3A#3DAE5B#112240Logo and full asset pack available on request — email press@kiqiq.com.
Editorial principles
KiqIQ's content avoids language that is common in the betting industry but problematic from a consumer-protection perspective:
- No "guaranteed winners" or "sure bet" claims
- No emotional / urgency-driven betting language ("don't miss out", "today only")
- All betting content paired with responsible-gambling messaging and helpline references
- Probabilistic outcomes always presented with stated uncertainty
- Never recommends chasing losses or increasing stake size to recover from drawdowns
Quotes (for direct use)
"KiqIQ exists to give individual bettors the analytical decision framework that professional clubs build internally — without requiring an enterprise data contract."— David Findlay, Founder
"Tipster sites tell you what bets to place. KiqIQ teaches you why a bet has positive expected value, and lets you decide whether to take it."— David Findlay, Founder
Press contact
Email: press@kiqiq.com
Response time: typically within 24 hours on weekdays.
Founder availability: happy to be quoted, give interviews, or provide commentary on football betting / analytics topics. Email with topic + deadline.
Related: About · Careers · How KiqIQ Thinks · Methodology