Opta (operating under Stats Perform since 2019) is an enterprise football data provider behind broadcast graphics, club analytics departments, and much of the public xG data ecosystem. Stats Perform renewed its exclusive official data partnership with Football DataCo in December 2024, covering the Premier League, EFL, SPFL and SWPL. KiqIQ is not a competitor: it is the consumer-facing decision layer for individual bettors who cannot license an enterprise Opta feed but want to apply the same statistical thinking to their bets.
Last reviewed: 21 July 2026. Updates welcome, email hello@kiqiq.com if anything is out of date.
Opta is a major source for football event data. Their tagging operation produces raw inputs that many other platforms, including some of the public xG figures KiqIQ references, depend on. KiqIQ does not produce its own event data and does not pretend to. Instead, it gives individual bettors the analytical workflow that Opta's enterprise clients build internally: probability modelling, EV calculation, and bankroll staking. The two platforms address different markets.
| Feature | KiqIQ | Opta |
|---|---|---|
| Free public access, no enterprise contract required | ✓ | — |
| Poisson distribution model in browser | ✓ | — |
| 38 free betting calculators | ✓ | — |
| Bet tracker with ROI and P&L (paid plans) | ✓ | — |
| Expected Value framework | ✓ | — |
| Kelly criterion staking | ✓ | — |
| 93+ strategy and competition guides | ✓ | — |
| Consumer-friendly fixture pages | ✓ | — |
| Live broadcast event data tagging | — | ✓ |
| Detailed event types per match (touches, pressures, carries, set-piece outcomes) | — | ✓ |
| Optical player-tracking data | — | ✓ |
| Direct integration with broadcast graphics | — | ✓ |
| Official Premier League data partnership (Football DataCo) | — | ✓ |
| Custom enterprise data feeds and APIs | — | ✓ |
| Used by clubs, federations and broadcasters globally | — | ✓ |
Many public xG, xGA and player metrics that flow into KiqIQ's framework originate from Opta-tagged events, including when republished by FBref or fan sites. Opta is a major underlying source for the data infrastructure that consumer platforms rely on. KiqIQ converts those numbers into match probabilities and betting decisions through the Poisson model and EV calculator, turning enterprise-grade signals into individual-bettor outputs.
Open Poisson Calculator →A Premier League club paying for the full Opta feed has data infrastructure that an individual cannot replicate. KiqIQ provides the analytical workflow that operates on the same statistical principles (xG, expected points, probability distributions) using publicly available data inputs, appropriate for the bettor who has neither a six-figure data contract nor a quant team.
Pre-Match Workflow Guide →KiqIQ does not compete with Opta on data depth. It provides the layer that Opta's broadcast and club clients build internally and that an individual bettor lacks: a calibrated probability model, an EV framework, and a Kelly staking calculator. Pull data from any public source (FBref, Understat, even bookmaker market consensus); KiqIQ converts it into a structured betting decision.
EV Framework Guide →Browser-based scoreline distribution model: the analytical engine that broadcast partners build internally with Opta data.
Kelly staking, EV, accumulator value, arbitrage detection: the decision toolkit consumer bettors need but Opta does not provide.
BTTS, Asian Handicap, correct score, player props, and 22 competition-specific betting frameworks. Opta sells data; KiqIQ teaches application.
The framework for deciding whether your probability beats the bookmaker's implied probability. Built for individuals, not enterprises.
A repeatable 90-minute weekly routine for finding value across a fixture slate without enterprise data infrastructure.
Performance tracking with ROI by market and leak identification (CLV on paid plans): the personal-edge tooling sub-Opta-budget bettors need.
Opta exists to supply elite-quality event data to organisations that build their own analytics on top of it: clubs, broadcasters, federations, gambling operators. KiqIQ exists to give an individual bettor the decision framework that those organisations have internally, without requiring an enterprise contract, engineering team, or in-house quant.
Enterprise data feed. Sold to clubs, broadcasters, betting operators. Pricing reflects integration and SLA scope.
FBref republishes summarised Opta-derived stats; Understat runs its own independent xG model. Useful but not analysis-ready.
Decision layer for individual bettors. Converts public data into match probabilities and EV-graded bets.
38 free calculators and 93+ guides. Bet tracker available on paid plans.
KiqIQ vs FootyGPT →
AI chat vs analytical decision layer
KiqIQ vs ChatGPT →
Football-specific intelligence vs generalist AI
KiqIQ vs ScoreAI →
KiqIQ's value-betting depth vs ScoreAI's match focus
KiqIQ vs FootyAI →
Calculator + glossary stack vs lightweight AI
KiqIQ vs AItipster →
Probabilities + tools vs tipster-style picks
KiqIQ vs Footinsights →
KiqIQ's methodology vs Footinsights' UI
