Hudl Statsbomb (formerly StatsBomb, acquired by Hudl in August 2024 and rebranded Hudl Statsbomb) is a football event-data provider used by professional clubs and federations. KiqIQ is not a competitor on data depth or quality. It is the consumer-facing decision layer that converts Hudl Statsbomb-derived signals (via public republishing) into individual bettor decisions through Poisson modelling, EV calculation, and Kelly staking.
Last reviewed: 21 July 2026. Updates welcome, email hello@kiqiq.com if anything is out of date.
Hudl Statsbomb produces a proprietary xG model and pressure-data tagging as part of its event-data offering. KiqIQ does not produce its own event data and does not pretend to. The platforms occupy different layers of the football intelligence stack. Hudl Statsbomb provides the data and analysis layer for professional clubs and federations; KiqIQ provides the decision layer for individual bettors. Use both together.
| Feature | KiqIQ | Hudl Statsbomb |
|---|---|---|
| Free public access, no enterprise contract required | ✓ | — |
| Poisson distribution model in browser | ✓ | — |
| 38 free betting calculators | ✓ | — |
| Bet tracker with ROI and P&L (paid plans) | ✓ | — |
| Expected Value framework | ✓ | — |
| Kelly criterion staking | ✓ | — |
| 93+ strategy and competition guides | ✓ | — |
| Consumer-friendly fixture pages | ✓ | — |
| Proprietary xG model with shot-impact context | — | ✓ |
| Pressure data: defensive actions logged with locations | — | ✓ |
| Hudl Statsbomb IQ: full match xG, xT, defensive coverage maps | — | ✓ |
| Free open data for academic and educational research | — | ✓ |
| Used by professional clubs and federations | — | ✓ |
| Custom tactical analysis APIs | — | ✓ |
| Set piece and dead-ball context tagging | — | ✓ |
Hudl Statsbomb (formerly StatsBomb, acquired by Hudl in August 2024) publishes a free Open Data repository on GitHub containing event data for several historical competitions (Women's World Cup, Indian Super League, NWSL, La Liga). This is separate from the commercial Hudl Statsbomb IQ platform sold to clubs and federations. KiqIQ users with development skills can pull this open data to calibrate their own xG models, then feed the calibrated outputs back into the Poisson calculator for fixture pricing.
Open Poisson Calculator →Hudl Statsbomb xG figures for Premier League and other top competitions are republished by FBref and other public data sites. KiqIQ's analytical workflow uses these republished xG values as Poisson inputs, one step removed from the original source. The advantage: KiqIQ provides the decision framework that converts xG into a betting decision, which neither Hudl Statsbomb nor the public data sites do.
xG to Value Guide →Hudl Statsbomb operates on the data and analysis side of the football intelligence stack, the same level as Opta and Wyscout. KiqIQ operates on the decision side: probability modelling, EV calculation, Kelly staking, bet tracking. The two are designed to complement each other. A bettor using Hudl Statsbomb Open Data via FBref can feed those numbers into KiqIQ's framework to produce structured fixture-level decisions.
EV Framework Guide →Browser-based scoreline distribution model. Turn Hudl Statsbomb-derived xG into match probabilities in 60 seconds.
Kelly staking, EV, accumulator value, arbitrage detection: the decision toolkit that wraps around enterprise data.
BTTS, Asian Handicap, correct score, player props, lay betting, and 22 competition-specific frameworks.
The decision framework for individual bettors that Hudl Statsbomb's enterprise clients build internally.
How to convert any xG source, including Hudl Statsbomb-derived numbers, into a probability edge against bookmaker prices.
A repeatable 90-minute weekly routine for finding value across a fixture slate without enterprise data infrastructure.
Hudl Statsbomb sits with Opta and Wyscout in the enterprise data layer, building proprietary models, supplying clubs and federations with structured event data, and powering professional analytics teams. KiqIQ sits in the consumer decision layer, taking signals that have flowed down to public-data sites and converting them into individual-bettor decisions. The two layers are designed to interoperate.
Pro-grade event data with proprietary xG model and pressure tagging. Sold to clubs, leagues, broadcasters.
FBref and fan sites republish summarised event data; Understat runs its own independent xG model. Analysis-ready but not decision-ready.
Decision layer for individual bettors. Converts public xG into match probabilities and EV-graded bets.
38 free calculators and 93+ guides. Bet tracker available on paid plans.
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